Browsing by Author "NABACHWA, Sarah"
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Market Orientation and Performance of the Ugandan Textile Industry: A Case of Southern Range Nyanza (SRN)
NABACHWA, Sarah; Mugerwa, Ben (Supervisor); OLUKA, Prosy Nagitta (Supervisor) (Uganda Management Institute, 2011-08)The study examined the relationship between market orientation (customer orientation, competitor orientation and inter-functional coordination) and performance of SRN. The problem was that sales of many of the SRN products ...