Browsing by Author "Waiswa, Bob Eustace"
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Marketing Strategies and Market Performance of M-Sente a Mobile Money Product of Uganda Telecom Ltd
Waiswa, Bob Eustace; Nduhura, Alex; Mugerwa, Benedict; Settumba, John Paul; Wanume, Paul; Businge, Hannington (Universal Journal of Management, 2016)Purpose- Intrigued by the poor market performance of M-Sente product of Uganda Telecom Limited (UTL), this study examined the relationship between marketing strategies and the market performance of M-Sente, a mobile money ...