Browsing by Subject "Market Performance"
Now showing items 1-2 of 2
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Competitive Strategies and Market Performance in the Mobile Telecom Industry of Uganda: A case of Airtel Uganda Ltd
(Uganda Management Institute, 2018-01)The study investigated the relationship between competitive strategies and market performance in Uganda’s mobile telecom industry with a particular emphasis on Airtel Uganda Ltd. Specifically, the study examined how ... -
Marketing Strategies and Market Performance of M-Sente a Mobile Money Product of Uganda Telecom Ltd
(Universal Journal of Management, 2016)Purpose- Intrigued by the poor market performance of M-Sente product of Uganda Telecom Limited (UTL), this study examined the relationship between marketing strategies and the market performance of M-Sente, a mobile money ...