Browsing by Subject "Uganda Breweries Limited"
Now showing items 1-1 of 1
-
RELATIONSHIP BETWEEN BRAND EQUITY AND MARKETING PERFORMANCE OF UGANDA BREWERIES LIMITED
(Uganda Management Institute, 2013-08)The study used the case study of Uganda Breweries Limited (UBL) to find out the influence of brand equity on the marketing performance of Uganda Breweries Limited. The research objectives were: to examine the relationship ...