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THE RELATIONSHIP BETWEEN MARKETING COMMUNICATION AND MARKETING PERFORMANCE OF POST BOX SERVICES: A CASE STUDY OF POSTA UGANDA.
(Uganda Management Institute, 2013-08)
The study set out to examine the relationship between marketing communication and marketing performance of post box services at Posta Uganda. It adapted a cross-sectional survey and data was collected from a sample size ...
RELATIONSHIP BETWEEN BRAND EQUITY AND MARKETING PERFORMANCE OF UGANDA BREWERIES LIMITED
(Uganda Management Institute, 2013-08)
The study used the case study of Uganda Breweries Limited (UBL) to find out the influence of
brand equity on the marketing performance of Uganda Breweries Limited. The research
objectives were: to examine the relationship ...
THE RELATIONSHIP BETWEEN MARKETING COMMUNICATION AND MARKETING PERFORMANCE OF POST BOX SERVICES: A CASE STUDY OF POSTA UGANDA.
(Uganda Management Institute, 2013-08)
The study set out to examine the relationship between marketing communication and
marketing performance of post box services at Posta Uganda. It adapted a cross-sectional
survey and data was collected from a sample ...
THE RELATIONSHIP BETWEEN SHIFT WORK AND EMPLOYEE PERFORMANCE AT ABACUS PARENTERALS DRUGS LIMITED, UGANDA
(Uganda Management Institute, 2013-07)
The study investigated the effects of shift working on employee performance at Abacus
Parenteral Drugs Limited. Abacus`s problem is that they a supposed to produce 58,000 bottles
every day that they don’t. Expectancy ...