Search
Now showing items 1-3 of 3
Promotional Strategies and Sales Performance of Private Pharmaceutical distributors in Uganda: A case of Surgipharm (U) ltd
(Uganda Management Institute, 2018-01)
Promotion activities are essential for the long term survival of business organizations.
Accordingly, promotion practices are important for pharmaceutical distributors to enable them
sell higher volumes of their products ...
Marketing Communication Strategies and Sales Performance among Beverage companies in Uganda: A case study of Century bottling company Limited
(Uganda Management Institute, 2018-03)
This research investigated the effect of marketing communication strategies on sales performance among beverage companies in Uganda, a case study of Century Bottling Company Limited (CBCL). The study was based on the ...
Factors Influencing the Sales Performance of Microsoft Resellers: The case of Selected companies in Kampala, Uganda
(Uganda Management Institute, 2018-01)
This study examined the factors influencing the sales performance of Microsoft resellers using the case of selected companies in Kampala, Uganda. The study was based on three objectives namely; to find the relationship ...