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THE IMPACT OF MEDIA ON THE IMAGE OF MICROFINANCE INSTITUTIONS A CASE STUDY OF UGANDA AGENCY FOR DEVELOPMENT, WAKISO DISTRICT
(Uganda Management Institute, 2009-01)
This research was about the impact of the media on the image of Microfinance Institutions
(MFI). The general objective of the study was to establish the impact of television, radio
and newspapers on the image of MFIs. ...