Browsing Staff Publications by Subject "Market Performance"
Now showing items 1-1 of 1
-
Marketing Strategies and Market Performance of M-Sente a Mobile Money Product of Uganda Telecom Ltd
(Universal Journal of Management, 2016)Purpose- Intrigued by the poor market performance of M-Sente product of Uganda Telecom Limited (UTL), this study examined the relationship between marketing strategies and the market performance of M-Sente, a mobile money ...