Browsing by Author "Mugerwa, Ben (Supervisor)"

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Market Orientation and Performance of the Ugandan Textile Industry: A Case of Southern Range Nyanza (SRN)
(Uganda Management Institute, 2011-08) NABACHWA, Sarah; Mugerwa, Ben (Supervisor); OLUKA, Prosy Nagitta (Supervisor)
The study examined the relationship between market orientation (customer orientation, competitor orientation and inter-functional coordination) and performance of SRN. The problem was that sales of many of the SRN products were constantly dropping because of the stiff competition from the cheap Chinese textiles and the second hand clothes (mivumba) that are brought into the country as humanitarian aid. The specific objectives of the study were: (i) assess whether customer orientation improves performance in Southern Range Nyanza. (ii) Establish the effect of competitor orientation on performance of Southern Range Nyanza. (iii) Investigate the relationship between inter-functional coordination and performance of Southern Range Nyanza. And (iv) Analyze the influence of trade facilitation on performance of Southern Range Nyanza. The sample size was 205 respondents taken out a population of 1450 employees using the krejcie and Morgan table. However 167 questionnaires were returned, making it 81.46% response rate. Stratified and simple random sampling techniques were used while a triangulation of both qualitative and quantitative data collection methods and data analysis techniques was employed. The questionnaire was the main instrument because it was cheaper and quicker to administer but was supplemented with the interview guide and the documentary review checklist. It was discovered that SRN is not customer oriented nor inter-functionally coordinated but was very competitive. It is its competitiveness (aggressive marketing) and monopoly in producing pure cotton products that drives its business. It was recommended that information should not only be shared among managers but also with other employees to enable them be part of the solution to whatever could be affecting the organization.
Stakeholder Management and The Performance of Feed the Future agricultural-Inputs Project in Mbale District
(Uganda Management Institute, 2014-11) KAHAMUTIMA, Caroline; Nuwagaba, Innocent (Supervisor); Mugerwa, Ben (Supervisor)
Today’s development projects are implemented in institutionally demanding environments and jointly executed by coalitions of stakeholders that have differing interests, objectives and socio-cultural backgrounds. Consequently, development projects are subject to the demands and pressures presented by external stakeholders such as community groups, local residents, environmentalists, regulatory agencies, and local and national governments. Despite the acknowledged importance of stakeholder management, project research still lacks both theoretical knowledge and empirical evidence concerning various project stakeholder related phenomena. The objective of this research was to examine the relationship between stakeholder management and the performance of Feed the Future AGRICULTURAL INPUTS project. In addition, contribute to project research by increasing the understanding of external project stakeholder behavior and a focal project’s stakeholder management activities in development projects. The primary theoretical perspective used in this research is stakeholder theory and the public participation theory, which was applied in the context of stakeholder management and project performance. A descriptive cross-sectional research design was used. Both quantitative and qualitative methods were used for primary and secondary data in form of interviews, questionnaires and documentary review. The findings of the study were that the stakeholder management variables of identification, dialogue and involvement have a positive relationship with performance of the project. Though they all present a fairly weak significance, notable and traceable variations are most likely attributed to strategies used by the project and thus require review and attention on amplification or revision. Recommendations to the study include the need to fully study the organization primary stakeholders and understand their needs and capacities for effective participation, stakeholder dialogue should not just be manipulation, informing, or consultation, but true dialogue and communication should involve partnership, delegated power and citizen control and there is need to fully involve stakeholders in reviewing project progress so that a combined understanding of the outcomes are owned by all stakeholder hence better performance and eventual sustainability.
Stakeholders’ Participation and Success of Projects among Ngos in Uganda: A Case of Children’s Reading Tents Project – National Book Trust of Uganda
(Uganda Management Institute, 2010-02) KYARIMPA, Sarah Rubereti; Mugerwa, Ben (Supervisor); Atwebembeire, Juliet Opondo (Supervisor)
This research sought to assess how stakeholders’ participation contributes to success of projects among NGO’s in Uganda. The general objective of this study was to assess the contribution of stakeholders’ participation to the success of Children’s Reading Tents Project under National Book Trust of Uganda. This project has been in existence since 1997, but its impact has not been felt in regard to promoting the reading culture. Despite NABOTU’s intervention, participation of key stakeholders and their contribution to success of the project had not been assessed. The study involved 85 respondents drawn from pupils, teachers, head teachers, from selected CRT primary schools in Kampala and Mpigi Districts, parents/guardians, CRT Project staff and also representatives of key stakeholder associations. This study was based on a cross-sectional study design with both qualitative and quantitative methods. Data collection techniques used were self-administered questionnaires, interviews, observation with photography, focus group discussions and also documents analysis. Data from key informants’ was analysed qualitatively, transcribed, and grouped into independent and dependent variables. Quantitative data was categorized and analysed using frequency tables, graphs and pie charts for easy interpretation by SPSS programme. From the study, findings revealed that participatory project implementation had the strongest relationship with success of the project. It was found out that much as most of the stakeholders were involved at implementation level, this alone would not lead to success of the project. At planning level, views of many of the stakeholders were not incorporated and the project design did not clearly bring out links to outsiders and limited some in number. The study recommended that NABOTU should develop appropriate strategies to involve most of the stakeholders from project planning level to project close out.