The Influence of Motivational Strategies on Employee Job Satisfaction in Equity Bank Uganda Ltd

Abstract

The study investigated the influence of motivational strategies on Employee Job Satisfaction in Equity Bank Uganda. Employee Motivation strategies were treated as independent variables i.e, loan schemes, insurance cover and training while Job Satisfaction was the dependent variable. Employees who are not satisfied cannot perform their tasks optimally. Its therefore necessary to motivate them in order to perform their tasks effectively and efficiently and thus helping the organization achieve its goals. The objectives of the study were therefore to investigate the influence of training and development, medical insurance and loan schemes on employees’ job satisfaction. Descriptive survey research design was used in the study and the simple random sampling technique was used to select respondents from banking officers of Equity bank, purposive sampling was used to select a sample of the staff from the HR department. A survey was used to obtain information on the influence of employee motivational strategies on employee job satisfaction. The respondents were staff from Kampala branches .Primary data was collected through standard structured questionnaires and interviews and was analyzed quantitatively and quantitatively with the use of a statistical package for social sciences i.e.(SPSS).The findings reveal that the motivational strategies positively influence job satisfaction with 85% of the staff satisfied with medical insurance, 58% are satisfied with loan schemes and 94% of the staff value training as important in execution of their duties. The study concluded that training, loan schemes and insurance influence job satisfaction positively with training taking a bigger percentage followed by insurance. The study recommended therefore that management enhance the training and loan policy because they were found to be lacking as stated by the respondents. The findings of the study are important to HR managers in tackling motivation and job satisfaction.