Browsing School of Business and Management by Subject "Marketing Performance"
Now showing items 1-3 of 3
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RELATIONSHIP BETWEEN BRAND EQUITY AND MARKETING PERFORMANCE OF UGANDA BREWERIES LIMITED
(Uganda Management Institute, 2013-08)The study used the case study of Uganda Breweries Limited (UBL) to find out the influence of brand equity on the marketing performance of Uganda Breweries Limited. The research objectives were: to examine the relationship ... -
THE RELATIONSHIP BETWEEN MARKETING COMMUNICATION AND MARKETING PERFORMANCE OF POST BOX SERVICES: A CASE STUDY OF POSTA UGANDA.
(Uganda Management Institute, 2013-08)The study set out to examine the relationship between marketing communication and marketing performance of post box services at Posta Uganda. It adapted a cross-sectional survey and data was collected from a sample ... -
THE RELATIONSHIP BETWEEN MARKETING COMMUNICATION AND MARKETING PERFORMANCE OF POST BOX SERVICES: A CASE STUDY OF POSTA UGANDA.
(Uganda Management Institute, 2013-08)The study set out to examine the relationship between marketing communication and marketing performance of post box services at Posta Uganda. It adapted a cross-sectional survey and data was collected from a sample size ...