Browsing by Author "Lamwaka, Suzan"
Now showing items 1-1 of 1
-
Marketing Communication Strategies and Sales Performance among Beverage companies in Uganda: A case study of Century bottling company Limited
Lamwaka, Suzan (Uganda Management Institute, 2018-03)This research investigated the effect of marketing communication strategies on sales performance among beverage companies in Uganda, a case study of Century Bottling Company Limited (CBCL). The study was based on the ...