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Market Orientation and Performance of the Ugandan Textile Industry: A Case of Southern Range Nyanza (SRN)
(Uganda Management Institute, 2011-08)
The study examined the relationship between market orientation (customer orientation, competitor orientation and inter-functional coordination) and performance of SRN. The problem was that sales of many of the SRN products ...
Market orientation and performance of the Ugandan textile industry: a case of southern range Nyanza (srn)
(Uganda Management Institute, 2011-08)
The study examined the relationship between market orientation (customer orientation,
competitor orientation and inter-functional coordination) and performance of SRN. The problem
was that sales of many of the SRN ...