Browsing Department of Human Resource and Organisational Studies by Subject "Posta Uganda"
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THE RELATIONSHIP BETWEEN MARKETING COMMUNICATION AND MARKETING PERFORMANCE OF POST BOX SERVICES: A CASE STUDY OF POSTA UGANDA.
(Uganda Management Institute, 2013-08)The study set out to examine the relationship between marketing communication and marketing performance of post box services at Posta Uganda. It adapted a cross-sectional survey and data was collected from a sample size ...