Browsing Department of Economics and Managerial Science by Subject "Beverage Companies"
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Marketing Communication Strategies and Sales Performance among Beverage companies in Uganda: A case study of Century bottling company Limited
(Uganda Management Institute, 2018-03)This research investigated the effect of marketing communication strategies on sales performance among beverage companies in Uganda, a case study of Century Bottling Company Limited (CBCL). The study was based on the ...