Browsing Department of Economics and Managerial Science by Subject "Sales Performance"
Now showing items 1-3 of 3
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Factors Influencing the Sales Performance of Microsoft Resellers: The case of Selected companies in Kampala, Uganda
(Uganda Management Institute, 2018-01)This study examined the factors influencing the sales performance of Microsoft resellers using the case of selected companies in Kampala, Uganda. The study was based on three objectives namely; to find the relationship ... -
Marketing Communication Strategies and Sales Performance among Beverage companies in Uganda: A case study of Century bottling company Limited
(Uganda Management Institute, 2018-03)This research investigated the effect of marketing communication strategies on sales performance among beverage companies in Uganda, a case study of Century Bottling Company Limited (CBCL). The study was based on the ... -
Promotional Strategies and Sales Performance of Private Pharmaceutical distributors in Uganda: A case of Surgipharm (U) ltd
(Uganda Management Institute, 2018-01)Promotion activities are essential for the long term survival of business organizations. Accordingly, promotion practices are important for pharmaceutical distributors to enable them sell higher volumes of their products ...