| dc.description.abstract | Commercial printing has been in existence on the globe for many centuries. In Uganda, it can be traced back to the missionaries, specifically the Church Missionary Society in the nineteenth century, who introduced it as a means of improving information flow within the local population they were Christianising. Currently, commercial printing is done at a large scale, with different commercial printing firms in the market. The purpose of this study was to investigate the factors affecting performance of commercial printing organizations in Uganda. Another aim was to find out the effect of managerial, economic and technological factors on the performance of commercial printing. A case study research design was used with both quantitative and qualitative methods. The data was collected from employees and customers of NVPPCL using mainly a self-administered questionnaire; while data analysis entailed descriptive, factor analysis, correlation and regression analysis. It was revealed that managerial factors which influenced performance were; planning, organising and controlling. Economic factors influencing performance of commercial printing were; the demand factors, economic activities and advertising. For technological factors, communication channels, innovation and automation influenced performance. The performance of commercial printing was found to include; high levels of sales, increase in profit levels and market share enjoyed by NVPPC. Positive significant correlations were found between the variable and overall managerial, economic and technological factors. These influenced performance by 46.3%, a figure which was moderate. It is recommended that managers improve on organisational monitoring and control processes and systems, foster effective leadership, ensure effective participation of employees and stakeholders in decision making, and improve on corporate image through ensuring quality outputs. They should increase market share within the neighbouring countries and also increase production techniques by importing automated machines so as improve the performance of commercial printing in Uganda. | en_US |
